I collaborated with other local business consultants in this Springfield Business Journal interview.
Business Thoughts:
How can you make sure that your clients view your business as a necessity and not just “nice to have”?
Typically we initially think of our product as a very basic transaction.
Through focusing on “extracted value” you can gain a better understanding of how you uniquely benefit your clients.
Don’t know what your “extracted value” is?
Ask your current clients while actually wanting to hear the answers!
As Mary adds this can be a great way to also help you refocus your marketing messages.
