The core competency we offer is improving sales.  Every other service we offer is through the focused lens of sales improvement.

A Business is essentially made up of only two parts.  

• Production (making a thing)
• Sales (selling the thing)
  

We aren’t engineers designed to add efficiencies to a manufacturing process, but we are focused on expert salesmanship.  When a proper sales strategy is put into place, a business can begin to achieve their potential.

Client-Oriented Sales Training

We believe that sales should be Client-Oriented. A business should present a compelling reason that their product solves the client’s problem, and allow the customer to buy.

Putting a customer in a headlock to make them buy is never the answer for longterm, sustainable growth.

With this concept in mind, we teach the sales team to establish an empathy for the buyer’s pain points and eloquently deliver the reason a client would be foolish not to take advantage of the sales offer to solve their problem.

Market Differentiation

In a world where the barrier to starting a business is ever reducing, there is more competition than ever.  What is the one thing your company does better than any other company in your niche?

What is your unique selling proposition (USP)?

Are you the best quality, fastest, cheapest, most innovative, or classiest in Springfield?  A well established USP or even a few can go a long way to telling your business’s story to potential clients.

Identifying Customer Avatars

Often we yell about our product from the street corner just hoping someone hears us holler who wants to buy.  Instead, we should dive deep into the personalities and trains of our Customer Avatar.

Figuring out the 3 -5 avatars that represent our clients, we can now deliver messages with much better focus to speak directly to individuals who are our market.

Sales Processes

Sales are wonderful, but the ability to deliver a consistent experience is essential.  When a business lacks consistency, they lose credibility.  Their customers become much more likely to try a competitor.

Have you set up standard operating procedures (SOP’s) for your sales system yet?  Do you have one single person responsible for every important task to deliver the same awesome sales experience time and time again.  Did you eliminate as much friction as possible to allow the customer to buy easily?

Pricing And Profit Margins

LWBC has worked with many clients who were actually losing money on a product they were trying to sell and didn’t realize it.  Accurately calculating production costs, and setting sales cost is key to revenue growth.  Only when your product has a chance to make a profit will sales even help your business.  Know your numbers!

Selling Without Feeling Sleazy

Many entrepreneurs have an amazing product but have a fear of selling.  They don’t want to be perceived as pushy,  Others end up on the far end of the spectrum and attack you to buy their gadget.  Lucas Walker Business Consulting helps each client find an appropriate selling strategy to get the best results.  The owner’s personality and comfort level are taken into account during this process.

And More…

Listen, sales is an enormous element of any business.  If you are needing help, reach out now.  Sales help is one of the best returns on investments you can pursue in your business.  Typically LWBC clients interested in sales results notice results which pay for themselves and then some.

Contact the experts now!

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